ITT HARTFORD GROUP v. VA. FINANCIAL ASSOC.

Record No. 982400.

520 S.E.2d 355 (1999)

258 Va. 193

ITT HARTFORD GROUP, INC. v. VIRGINIA FINANCIAL ASSOCIATES, INC.

Supreme Court of Virginia.

September 17, 1999.


Attorney(s) appearing for the Case

James C. Roberts (Bradfute W. Davenport, Jr.; Robert A. Angle, Richmond; James C. Schroeder, Chicago, IL; Mays & Valentine, Richmond; Mayer, Brown & Platt, Chicago, IL, on briefs), for appellant.

Richard L. Locke (Douglas M. Palais; Dana J. Finberg; Robert W. Partin; Mezzullo & McCandlish, on brief), Richmond, for appellee.

Present: All the Justices.


COMPTON, Justice.

Traditionally, insurance products are marketed through independent agents selling directly to individuals or other single entities. Such products also are sold using the technique involved in this case, Commercial Mass Marketing (CMM). CMM, known as "affinity marketing," involves selling insurance products to groups the members of which have similar interests, or to a group association, instead of to individuals.

This litigation arose from...

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