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TAYLOR PUB. CO. v. JOSTENS, INC.

No. 4:97CV11.

36 F.Supp.2d 360 (1999)

TAYLOR PUBLISHING COMPANY, Plaintiff, v. JOSTENS, INC., Defendant.

United States District Court, E.D. Texas, Sherman Division.

January 14, 1999.

Attorney(s) appearing for the Case

George C. Lamb, III, Tracy L. Silva, Baker & Botts, Dallas, TX, R. Hewitt Pate, Hunton & Williams, Richmond, VA, David M. Aronowitz, Dublin, OH, for plaintiff.

Jeffrey J. Keyes, James Long, Briggs & Morgan, Minneapolis, MN, Clyde Moody Siebman, Carol Siebman, Siebman & Siebman, Sherman, TX, for defendant.

MEMORANDUM OPINION AND ORDER

PAUL N. BROWN, District Judge.

Introduction

Plaintiff, Taylor Publishing Company, and Defendant, Jostens, Inc., are competitors in the manufacture and sale of scholastic yearbooks. The major competitors in the yearbook market are Plaintiff, Defendant, Herff-Jones, Lifetouch, and Walsworth. Defendant and Plaintiff hold the number one and number two market positions, respectively.

Plaintiff brought...

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