OPINION
WALLIN, Associate Justice.
Introduction
Surgin Surgical Instrumentation, Inc. (Surgin) purchased comprehensive general liability (CGL) insurance, which included coverage for advertising injury, from Truck Insurance Exchange (Truck). Thereafter, Surgin became embroiled in a lawsuit with Alcon Surgical, Inc. (Alcon), one of its competitors. Surgin promptly notified Truck of the litigation and requested a defense. For months, Truck...
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