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LLOYD DESIGN CORP. v. MERCEDES

No. B110185.

78 Cal.Rptr.2d 185 (1998)

66 Cal.App.4th 716

LLOYD DESIGN CORPORATION, Plaintiff and Appellant, v. MERCEDES-BENZ OF NORTH AMERICA, INC., et al., Defendants and Respondents.

Court of Appeals of California, Second District, Division Two.

Rehearing Denied September 1, 1998.

Review Denied November 18, 1998.

Attorney(s) appearing for the Case

Ervin, Cohen & Jessup and Eliot G. Disner, Beverly.Hills, for Plaintiff and Appellant.

Brobeck, Phleger & Harrison LLP, George A. Cumming, Jr., and Kent M. Roger, San Francisco, for Defendants and Respondents.

BOREN, Presiding Justice.

A distributor in one of this state's most competitive fields—automobile sales—decided to include floor mats as standard equipment in its vehicles to compete with other car manufacturers which offer standard floor mats and to satisfy a perceived consumer demand for increasing levels of comfort and convenience in new automobiles. A floor mat manufacturer sued under the Cartwright Act, claiming that it was financially damaged because...

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