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TARGET MARKET PUB., INC. v. ADVO, INC.

No. 97-1979.

136 F.3d 1139 (1998)

TARGET MARKET PUBLISHING, INC., Plaintiff-Appellant, v. ADVO, INC., Defendant-Appellee.

United States Court of Appeals, Seventh Circuit.

Decided February 18, 1998.

Attorney(s) appearing for the Case

Robert C. Keck, Jr. (argued), Jodi B. Meister, Keck & Associates, Chicago, IL, for Plaintiff-Appellant.

Arthur W. Friedman (argued), Miller, Shakman, Hamilton, Kurtzon & Schlifke, Chicago, IL, for Defendant-Appellee.

Before CUMMINGS, CUDAHY and KANNE, Circuit Judges.

CUMMINGS, Circuit Judge.

In 1993, Target Market Publishing, Inc. ("Target") and ADVO, Inc. ("ADVO") entered into a one-year contract to produce and market a direct mail advertising publication known as Select Auto. The joint venture involved selling auto dealers exclusive advertising rights at a flat rate in the publication, which would be mailed monthly to targeted zones of 100,000 households. The two companies agreed to test the new product in Cleveland and, if...

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