The terms of the licensing agreement entered into between plaintiff and defendant obligated defendant to conduct a broad based national advertising campaign for the proposed product for which plaintiff granted defendant an exclusive license to use her name, signature and likeness. Test marketing in two key areas, Los Angeles and Boston, allegedly in accordance with custom and practice in the industry, demonstrated that the product could not be sold, thus rendering any national...
Let's get started
Welcome to the leading source of independent legal reporting
Sign on now to see your case.
Or view more than 10 million decisions and orders.
- Updated daily.
- Uncompromising quality.
- Complete, Accurate, Current.