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  5. 930 F.Supp. 753 (1996)
 

S.C. JOHNSON & SON, INC. v. CLOROX CO.

No. 95-CV-2803 (JS).

930 F.Supp. 753 (1996)

S.C. JOHNSON & SON, INC., Plaintiff, v. The CLOROX COMPANY, Defendant.

United States District Court, E.D. New York.

Order Denying Reconsideration July 18, 1996.

Attorney(s) appearing for the Case

Lawrence I. Weinstein, Lisa M. Gigliotti, James W. Kennedy, Paul, Hastings, Janofsky & Walker, New York City, for Plaintiff.

Kim J. Landsman, Mary E. Mulligan, Erik Haas, Patterson, Belknap, Webb & Tyler L.L.P., New York City, for Defendant.

OPINION AND ORDER

SEYBERT, District Judge:

This is an action for false advertising, pursuant to § 43(a)(1)(B) of the Lanham Act, 15 U.S.C. § 1125(a)(1)(B), in which S.C. Johnson & Son, Inc. ("SCJ") seeks a preliminary injunction restraining The Clorox Company ("Clorox") from making certain challenged advertising claims. These claims, which concern the effectiveness of two competing

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