MEMORANDUM AND ORDER RE: MOTION FOR PRELIMINARY INJUNCTION
GERTNER, District Judge:
I. INTRODUCTION
Plaintiffs The Stop & Shop Supermarket Co. ("Stop & Shop") and Fullerton Corporation ("Fullerton") move for a preliminary injunction in order to stop defendant Big Y Foods, Inc. ("Big Y") from violating plaintiffs' alleged trademark rights in the servicemark "IT'S THAT SIMPLE." That motion is
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