EASTERBROOK, Circuit Judge.
Green River Soda has been around since 1919. Daniel J. Meyers and Cornell Wing thought that the brand's nostalgic appeal had not been fully exploited by its owner, Sethness-Greenleaf, and in 1985 the two entrepreneurs resolved to make a go of it themselves. Sethness-Greenleaf was willing to sell the trademarks, secret formulas and other assets of the business for $75,000. Meyers and Wing thought this a fair price but wanted Sethness-Greenleaf...
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