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STATE v. AMERITECH CORP.

No. 93-1750.

185 Wis.2d 686 (1994)

517 N.W.2d 705

STATE of Wisconsin, Plaintiff-Appellant, v. AMERITECH CORPORATION, Household Bank, N.A. and Household Credit Services, Inc., Foreign Corporations, and Wisconsin Bell, Inc., A Domestic Corporation, Defendants-Respondents.

Court of Appeals of Wisconsin.

Decided May 26, 1994.

Attorney(s) appearing for the Case

For the plaintiff-appellant the cause was submitted on the briefs of James E. Doyle, attorney general, and David J. Gilles, assistant attorney general.

For the defendants-respondents the cause was submitted on the brief of John R. Dawson of Foley & Lardner of Milwaukee, Daniel W. Hildebrand and Dennis P. Birke of Ross & Stevens, S.C. of Madison and Ronald J. Greene, Thomas P. Olson and Charles A. Mendels of Wilmer, Cutler & Pickering of Washington, D.C.

For the Wisconsin Academy of Trial Lawyers an amicus curiae brief was submitted by D.J. Weis of Johnson, Weis, Paulson & Priebe, S.C. of Rhinelander.

Before Eich, C.J., Dykman and Sundby, JJ.

DYKMAN, J.

The State commenced this action seeking injunctive relief and the imposition of civil forfeitures and penalties against Ameritech Corporation, Household Bank and their affiliates (collectively, Ameritech) for violation of the deceptive advertising law, § 100.18(1), STATS., and multiple provisions of the Wisconsin Consumer Act (WCA), chs. 421-427, STATS. The alleged infractions occurred in connection with the promotion and issuance of the Ameritech...

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