COX, Circuit Judge:
Ad-Vantage Telephone Directory Consultants, Inc. (Ad-Vantage) appeals following a jury verdict of no damages after a trial only on the issue of damages. Finding that the trial court erred in failing to grant a new trial after permitting an improper cross-examination of Ad-Vantage's expert witness, under Federal Rule of Evidence 608(b), we reverse and remand.
I. Background
This is the third time this case has come before this court...
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