BREYER, Chief Judge.
Abruzzi Foods, Inc. brought this diversity action against a competitor, Pasta & Cheese, Inc. (and its parent). Abruzzi claims that Pasta & Cheese has violated chapter 93A of the Massachusetts code by "deceptive[ly]" calling its pasta "fresh." Mass.Gen.L. ch. 93A, § 2(a) (forbidding "unfair or deceptive acts or practices in the conduct of any trade or commerce"), § 11 (permitting civil suits by competitors). The district court...
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