McNEIL-P.C.C., INC. v. BRISTOL-MYERS SQUIBB CO.

No. 1451, Docket 91-7064.

938 F.2d 1544 (1991)

McNEIL-P.C.C., INC., Plaintiff-Appellee, v. BRISTOL-MYERS SQUIBB COMPANY, Defendant-Appellant.

United States Court of Appeals, Second Circuit.

Decided July 16, 1991.


Attorney(s) appearing for the Case

Barry H. Garfinkel, New York City (Kenneth A. Plevan, Miriam L. Siroky, Steffi R. Kipperman, Skadden Arps, Slate, Meagher & Flom, New York City, Thomas O. Henteleff, Kleinfeld, Kaplan and Becker, Washington, D.C., James L. Posner, Judith L. Sykes, Nancy M. Louden, Bristol-Myers Squibb Co., New York City, of counsel), for defendant-appellant.

Gregory L. Diskant, New York City (Stephen P. Younger, Steven A. Zalesin, Lisa C. Cohen, Patterson, Belknap, Webb & Tyler, New York City, Robert J. Trainor, Johnson & Johnson, New Brunswick, N.J., of counsel), for plaintiff-appellee.

Before PRATT, MINER and ALTIMARI, Circuit Judges.


ALTIMARI, Circuit Judge:

The dispute in the underlying action centers upon an advertising campaign launched by defendant-appellant Bristol-Myers Squibb Company ("Bristol-Myers"), proclaiming that Aspirin-Free Excedrin ("AF Excedrin"), an over-the-counter ("OTC") analgesic it manufacturers, relieves pain better than Extra-Strength Tylenol ("ES Tylenol"), an OTC analgesic manufactured by plaintiff-appellee McNeil-P.C.C., Inc. ("McNeil"). Believing that Bristol-Myers...

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