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W.E. LONG CO. v. HOLSUM BAKING CO.

No. 91-125.

820 S.W.2d 440 (1991)

307 Ark. 345

W.E. LONG CO.-INDEPENDENT BAKERS' COOPERATIVE, Appellant, v. HOLSUM BAKING CO., Appellee.

Supreme Court of Arkansas.

November 25, 1991.

Attorney(s) appearing for the Case

Ramsay, Bridgforth, Harrelson & Starling, William S. Roach, Pine Bluff, Robert E. Brown, Juris Kins, Chicago, 111., Phillip A. Raley, Pine Bluff, for appellant.

Rose Law Firm, Hillary Rodham Clinton, Amy Stewart, James H. Druff, Little Rock, for appellee.

GLAZE, Justice.

This case involves a dispute between W.E. Long Co. (Long) and Holsum Baking Co. (Holsum Baking) over the use of the "Holsum" trademark in the marketing of bakery products.1 The major events leading to the dispute are relevant to a discussion of the issues raised on appeal.

Long first registered the "Holsum" mark on such products in Arkansas in 1929. Long licensed Shipley Baking Co. (Shipley), permitting it to use...

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