LOIS PITTS GERSHON PON/GGK, INC. v. TRIHONDA ADVER. ASS'N, INC.


166 A.D.2d 357 (1990)

Lois Pitts Gershon PON/GGK, Inc., Respondent, v. Trihonda Advertising Association, Inc., Appellant. (And a Third-Party Action.)

Appellate Division of the Supreme Court of the State of New York, First Department.

October 25, 1990


On February 2, 1983, plaintiff, an advertising agency, presented to its client, defendant Tri-Honda Advertising Association, Inc., an advertising program, complete with storyboard drawings, based on the slogan, "Honda. The car that sells itself." The defendant terminated its relationship with plaintiff in March of 1983 because of a personality conflict with plaintiff's chairman and creative director, George Lois.

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