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MIDLER v. FORD MOTOR CO.

No. 87-6168.

849 F.2d 460 (1988)

Bette MIDLER, Plaintiff-Appellant, v. FORD MOTOR COMPANY, a Delaware Corporation, and Young & Rubicam Inc., a New York Corporation, Defendants-Appellees.

United States Court of Appeals, Ninth Circuit.

Decided June 22, 1988.

Attorney(s) appearing for the Case

Peter Laird, Los Angeles, Cal., for plaintiff-appellant.

Robert M. Callagy, New York City, for defendants-appellees.

Before HUG, TANG and NOONAN, Circuit Judges.

NOONAN, Circuit Judge:

This case centers on the protectibility of the voice of a celebrated chanteuse from commercial exploitation without her consent. Ford Motor Company and its advertising agency, Young & Rubicam, Inc., in 1985 advertised the Ford Lincoln Mercury with a series of nineteen 30 or 60 second television commercials in what the agency called "The Yuppie Campaign." The aim was to make an emotional connection with Yuppies, bringing back memories of...

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