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TIPPECANOE BEVERAGES v. S.A. EL AGUILA BREWING CO.

No. 87-1542.

833 F.2d 633 (1987)

TIPPECANOE BEVERAGES, INC., Plaintiff-Appellee, v. S.A. EL AGUILA BREWING COMPANY, Defendant-Appellant.

United States Court of Appeals, Seventh Circuit.

Decided November 2, 1987.

Attorney(s) appearing for the Case

Michael L. Muenich, Hand, Muenich & Wilk, Highland, Ind., for defendant-appellant.

Joseph P. Murdock, Smith & Murdock, Indianapolis, Ind., for plaintiff-appellee.

Before CUDAHY, POSNER and KANNE, Circuit Judges.

POSNER, Circuit Judge.

This appeal from a judgment for the plaintiff in a diversity suit requires us to consider issues of Indiana tort, contract, and agency law. The essential facts, construed as favorably to the plaintiff (since it won a jury verdict) as the record permits, are as follows. Early in 1984, Fred Zahrt, the president of Tippecanoe Beverages, Inc., an Indiana wholesaler of beer, read an advertisement in Beer Wholesaler magazine that had been placed...

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