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SERVICE PUBLICATIONS, INC. v. GOVERMAN

396 Mass. 567 (1986)

487 N.E.2d 520

SERVICE PUBLICATIONS, INC. & another vs. WILLIAM GOVERMAN.

Supreme Judicial Court of Massachusetts, Middlesex.

January 17, 1986.

Attorney(s) appearing for the Case

Leslie H. Rudnick for the defendant.

Charles Mark Furcolo (Alan K. Posner with him) for the plaintiffs.

Present: HENNESSEY, C.J., LIACOS, ABRAMS, NOLAN, & O'CONNOR, JJ.

NOLAN, J.

For approximately twenty-five years prior to 1978, William Goverman operated, quite successfully, a magazine subscription business, American Magazine Service Company (AMSC), which evolved into a sole proprietorship. AMSC solicited subscriptions nationwide to two magazines published by the plaintiff Service Publications, Inc. (SPI), for the beauty salon and barbershop industry. This activity was conducted within the "trade division" of AMSC. The "consumer...

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