Appellant Shoppin' Bag, a supermarket retail concern, opened a "no frills" grocery warehouse in Pueblo, Colorado, in March of 1979. Already established in the Pueblo marketing area were appellee (d/b/a King Soopers, a division of Kroger Companies, Inc.), Safeway, Albertsons and other independent grocers. During its first nine weeks of operation, Shoppin' Bag experienced a high degree of success.
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