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U-HAUL INTERN., INC. v. JARTRAN, INC.

No. 84-2801.

793 F.2d 1034 (1986)

U-HAUL INTERNATIONAL, INC., an Oregon Corp., Plaintiff-Appellee, v. JARTRAN, INC., a Florida Corporation, and James A. Ryder, Defendants-Appellants.

United States Court of Appeals, Ninth Circuit.

Decided July 3, 1986.

Attorney(s) appearing for the Case

William S. Hawgood, II, Streich, Lang, Weeks & Carson, Phoenix, Ariz., for plaintiff-appellee.

Kenneth R. Heitz, Irell & Manella, Los Angeles, Cal., for defendants-appellants.

Before MERRILL, SNEED, and KOZINSKI, Circuit Judges.

SNEED, Circuit Judge:

U-Haul International, Inc. (U-Haul) sued Jartran, Inc. (Jartran) for false comparative advertising under section 43(a) of the Lanham Act, 15 U.S.C. § 1125(a), and under the common law. The district court awarded U-Haul $40 million and attorney fees, as well as a permanent injunction against certain Jartran advertisements. U-Haul International, Inc. v. Jartran, Inc., 601...

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