HODGES, Justice.
The present case arose out of a beauty contest entitled the "Miss Legs of Tulsa" in which Eileen LeFlore (appellee) out of 37 contestants was adjudged to have the most beautiful legs in the City of Tulsa. The contest was advertised by Reflections of Tulsa, Inc. (appellant), a restaurant and nightclub, through radio station KELI. The relevant part of the advertisement in dispute states: "And, the first prize winner receives an all expense paid Windjammer...
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