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CHAMBER OF TOURISM v. MISS AMERICA

No. 84-2156.

469 So.2d 932 (1985)

CHAMBER OF TOURISM OF the AMERICAS, INC., Camara De Turismo De Las Americas, Inc., a Non-Profit Florida Corporation, Appellant, v. MISS AMERICA LATINA, INC., a Florida Corporation, Appellee.

District Court of Appeal of Florida, Third District.

May 28, 1985.

Attorney(s) appearing for the Case

Schweitzer & Mates and Donald Mates, Miami, for appellant.

Alonso-Poch & Perez-Cervera and Agustin Perez-Cervera, Coral Gables, for appellee.

Before NESBITT, BASKIN and JORGENSON, JJ.

PER CURIAM.

Two corporate entities, both of which purport to promote beauty pageants, possess service marks that are remarkably similar. Appellant, Chamber of Tourism of the Americas, Inc. [Chamber of Tourism], registered the service marks "Miss Latin America" and "Senorita America Latina" with the office of the Secretary of State of Florida in June, 1980. In August, 1983, Miss America Latina, Inc., registered the service mark "Miss America Latina." The Chamber of...

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