¶ Lorenzo De Medici, who purports to be a direct descendant of the famous De Medicis of Florence, designs and manufactures haute couture merchandise which is sold at European and American boutiques. Alleging a common-law property right to the use and protection of his name and a violation of sections 50 and 51 of the Civil Rights Law, he commenced this action on October 7, 1982 for the alleged misappropriation of his name by defendant, a seller of costume jewelry...
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