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AMOCO OIL CO. v. RAINBOW SNOW

No. 83-2077.

748 F.2d 556 (1984)

AMOCO OIL CO., Plaintiff-Appellant, v. RAINBOW SNOW, et al., Defendants-Appellees.

United States Court of Appeals, Tenth Circuit.

November 19, 1984.

Attorney(s) appearing for the Case

Robert S. Campbell, Jr., Salt Lake City, Utah (Richard B. Ferrari, Salt Lake City, Utah, with him on the brief) of Watkiss & Campbell, Salt Lake City, Utah, for plaintiff-appellant.

Bryce E. Roe, Salt Lake City, Utah (Janette Bloom, Salt Lake City, Utah, with him on the brief) of Roe & Fowler, Salt Lake City, Utah, for defendants-appellees.

Before SETH, BARRETT and SEYMOUR, Circuit Judges.

BARRETT, Circuit Judge.

Appellant, Amoco Oil Company (Amoco), appeals from a district court's decision denying Amoco's motion for a preliminary injunction. We will reverse and remand.

In 1976 Amoco created Rainbow Oil Company (Rainbow Oil), a new division, to operate its Salt Lake City, Utah, area service stations as self-service outlets. Since that time, Rainbow Oil has operated exclusively under the "Rainbo" mark...

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