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U-HAUL INT'L, INC. v. JARTRAN, INC.

No. 81-5195.

681 F.2d 1159 (1982)

U-HAUL INTERNATIONAL, INC., an Oregon corporation, Plaintiff-Appellee, v. JARTRAN, INC., a Florida corporation; and Sandra C. Tinsley, Inc., Defendants-Appellants, James A. Ryder, an individual, Defendant. JARTRAN, INC., Counterclaimant, v. U-HAUL INTERNATIONAL, INC., Counterdefendant.

United States Court of Appeals, Ninth Circuit.

Decided July 21, 1982.

Attorney(s) appearing for the Case

Arthur P. Greenfield, Winston & Strawn, Phoenix, Ariz., argued, for defendants-appellants; Daniel J. McAuliffe, Snell & Wilmer, Phoenix, Ariz., John T. Behrendt, Gibson, Dunn & Crutcher, Los Angeles, Cal., on brief.

William S. Hawgood, II, Streich, Lang, Weeks & Cardon, Phoenix, Ariz., argued, for plaintiff-appellee; Deana S. Peck, Marcia Horn Yavitz, with him on brief.

Before WRIGHT, SNEED, and ALARCON, Circuit Judges.

SNEED, Circuit Judge:

Jartran, Inc. appeals from a preliminary injunction against advertisements which, by describing its truck and trailer services in a certain fashion, compared such services to those of U-Haul International, Inc., the plaintiff below. The newspaper advertisements in question had headlines such as "Compare before you make a move," "The new way to move yourself," and "Why rent a truck that may deliver only 5 mpg? Jartran guarantees you 10 mpg or...

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