In 1978, petitioner, a dentist in partnership with another dentist, opened an office for the fitting and sale of dentures on Coney Island Avenue in Brooklyn, New York, under the name "Community Denture Center". On May 22, 1979, petitioner placed an advertisement in the Daily News, which read, in part, "When you buy one set of custom dentures at our incredible low price of $169, you get another set absolutely free". As a result, petitioner was charged with misleading...
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