SEARS, ROEBUCK AND CO. v. F. T. C.

No. 80-7368.

676 F.2d 385 (1982)

SEARS, ROEBUCK AND CO., a corporation, Petitioner, v. FEDERAL TRADE COMMISSION, Respondent.

United States Court of Appeals, Ninth Circuit.

Decided May 6, 1982.

As Amended on Denial of Rehearing and Rehearing June 22, 1982.


Attorney(s) appearing for the Case

Francis R. Kirkham, Richard J. MacLaury, George A. Sears, San Francisco, Cal., for petitioner.

Ernest Isenstadt, F. T. C., Washington, D. C., for respondent.

Before DUNIWAY, ANDERSON and REINHARDT, Circuit Judges.


As Amended on Denial of Rehearing and Rehearing En Banc June 22, 1982.

REINHARDT, Circuit Judge:

Petitioner Sears, Roebuck and Co. is the largest retailer of general merchandise in the United States. As such, it is also one of the country's largest advertisers. This case presents a number of questions relating to the validity of a multi-product order issued by the Federal Trade Commission (the Commission) as the result of Sears' use of certain unfair and deceptive...

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