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D.W.G., INC. v. GORDON'S JEWELRY CO., ETC.

No. 53655.

635 P.2d 326 (1981)

D.W.G., INC., Appellant, v. GORDON'S JEWELRY COMPANY OF OKLAHOMA, INC., Appellee.

Supreme Court of Oklahoma.

Rehearing Denied November 2, 1981.

Attorney(s) appearing for the Case

Charles A. Codding, Dunlap, Codding & McCarthy, Oklahoma City, for appellant.

John Joseph Snider, Fellers, Snider, Blankenship, Bailey & Tippens, Oklahoma City, for appellee.

DOOLIN, Justice:

The issue before us is trademark infringement, specifically the trade name1 "Gordon Jewelers."

Defendant is a national jewelry company with 184 "conventional" credit retail stores in 26 states.2 All but 12 of the stores bear the name "Gordon's Jewelers."3

Defendant incorporated in Oklahoma in August 1971, under the name "Gordon's Jewelry Company...

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