ANDRETTI v. ROLEX WATCH, U.S.A., INC.


82 A.D.2d 765 (1981)

Mario Andretti, Appellant, v. Rolex Watch, U.S.A., Inc., Respondent, et al., Defendant Mario Andretti, Appellant-Respondent, v. Rolex Watch, U.S.A., Inc., et al., Respondents-Appellants

Appellate Division of the Supreme Court of the State of New York, First Department.

June 18, 1981


As to the claim that plaintiff has assigned his publicity rights to a third person, we are satisfied from reading the so-called assignment that plaintiff has not purported to grant away his entire right to protection under section 51 of the Civil Rights Law, quite apart from the question of whether such a right is assignable at all. (Cf. Brinkley v Casablancas, 80 A.D.2d 428, citing Rosemont Enterprises v Random House,

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