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DR. PEPPER CO. v. SAMBO'S RESTAURANTS, INC.

No. CA3-81-0072-C.

517 F.Supp. 1202 (1981)

DR. PEPPER COMPANY v. SAMBO'S RESTAURANTS, INC.; Bozell & Jacobs, Inc., and Bozell & Jacobs International, Inc.

United States District Court, N. D. Texas, Dallas Division.

July 13, 1981.

Attorney(s) appearing for the Case

Robert W. Jordan & George C. Lamb, III, Rain, Harrell, Emery, Young & Doke, Mannett Antill Dodge, Dr. Pepper Co., Dallas, Tex., for plaintiff.

Roger C. Clapp, Richards, Harris & Medlock, Dallas, Tex., Douglas J. Wood, Hall, Dickler, Lawler, Kent & Howley, New York City, for defendants.

OPINION

WILLIAM M. TAYLOR, Jr., District Judge.

Frivolity has become a serious business these days. Television commercials which are meant to portray a stylization of the good life are crafted with great care, using all the skills that the arts and psychology have produced.

Undoubtedly, the vast majority of citizens of this nation have become familiar with Plaintiff (a Colorado Corporation with its principal...

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