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THE FLA. BAR RE AMENDMENT TO FLA. BAR CODE

Nos. 55263, 54925.

380 So.2d 435 (1980)

THE FLORIDA BAR re AMENDMENT TO The FLORIDA BAR CODE OF PROFESSIONAL RESPONSIBILITY (ADVERTISING).

Supreme Court of Florida.

February 21, 1980.

Attorney(s) appearing for the Case

L. David Shear, President, Leonard H. Gilbert, President-elect, and Rayford H. Taylor, Designation Director of The Florida Bar, Tallahassee, Gerald L. Brown, of Wells, Brown & Brady, Pensacola, and Barry R. Davidson, of Steel, Hector & Davis, Miami, for petitioner.

Joseph C. Jacobs and Dean Bunch, of Ervin, Varn, Jacobs, Odom & Kitchen, Tallahassee, for The Florida Ass'n of Broadcasters.

John H. Shenefield, Asst. Atty. Gen., Donald L. Flexner, Deputy Asst. Atty. Gen., Mark P. Leddy, Chief, Sp. Litigation Section, Martha B. Schneider and Carol L. Newman, Antitrust Div., U.S. Dept. of Justice, Washington, D.C., Wayne L. Thomas of Trenam, Simmons, Kemker, Scharf, Barkin, Frye & O'Neill, Tampa, for General Tel. Directory Co.

John Henninger, St. Petersburg, for The Legal Clinics of Pope-Henninger.

Neil Chonin and Joseph C. Segor, of Chonin & Segor, Miami, for respondents.

Jim Smith, Atty. Gen., and Jerome W. Hoffman, Sp. Asst. Atty. Gen., Tallahassee, for Florida Atty. General's Office.

Matt Weinstein and Richard Mandell, of Weinstein & Mandell, South Miami, for amici curiae.

On Rehearing Granted

PER CURIAM.

This action comes before us on petition of The Florida Bar to amend The Florida Bar's Code of Professional Responsibility. Our jurisdiction is conferred by article V, section 15 of the Florida Constitution. With modifications, we grant the Bar's petition for amendment.

Traditionally, advertising by members of the legal profession has been prohibited. The Canons of Professional Ethics were first adopted by the...

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