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ASSOCIATION OF NAT. ADVERTISERS v. F. T. C.

Civ. A. No. 78-1421.

460 F.Supp. 996 (1978)

ASSOCIATION OF NATIONAL ADVERTISERS, INC., et al., Plaintiffs, Kellogg Company, Intervening Plaintiff, v. FEDERAL TRADE COMMISSION et al., Defendants.

United States District Court, District of Columbia.

November 3, 1978.

Attorney(s) appearing for the Case

Gilbert H. Weil, New York City, for Association of National Advertisers, Inc.

Walter L. Stratton, New York City, for American Association of Advertising Agencies.

William W. Rogal, Washington, D. C., for American Advertising Federation.

Aaron Locker, New York City, for Toy Manufacturers of America, Inc.

Frederick P. Furth, Thomas R. Fahrner, San Francisco, Cal., Samuel H. Seymour, Washington, D. C., for intervening plaintiff Kellogg Co.

Michael N. Sohn, Gen. Counsel, Gerald P. Norton, Deputy Gen. Counsel, W. Dennis Cross, Asst. Gen. Counsel, David M. Fitzgerald, Atty., FTC, Ann DuRoss, Asst. U. S. Atty., Washington, D. C., for defendants.

MEMORANDUM

GESELL, District Judge.

The Federal Trade Commission has instituted a major trade regulation rulemaking proceeding, captioned Children's Advertising, under Section 18 of the Magnuson-Moss Federal Trade Commission Improvement Act, Pub.L. 93-637, 88 Stat. 2193 (1974), 15 U.S.C. § 57a (1976). Plaintiffs and plaintiff-intervenor are various trade associations and companies who are parties to the proceeding and who may be adversely affected by...

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