ELLETT, Chief Justice:
On June 10, 1974, the Denisons purchased an automobile from Crown Toyota Motors, Inc., (hereinafter called "Crown") and signed an agreement to pay for it, which agreement included $254.00 for twelve months' insurance coverage. Crown had established a course of conduct with Allred and with Southwestern Insurance Group (hereafter referred to as "Insurance Company"), whereby Crown would include the insurance premium in its contract of sale and...
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