In 1972 the appellant/defendant, City of Naples, enacted Ordinance No. 1822 relating to signs. While permitting on-site advertising signs, all off-site (i.e., non point-of-sale signs) were prohibited. Appellee/plaintiff Lamar leased a site in an industrial zone in the City of Naples where commercial establishments are permitted. Lamar applied to the City for a permit to erect one of its 300-square-feet...
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