ELLETT, Chief Justice:
The appellant brought suit against the respondent, a television station, for alleged falsehoods broadcast over the air whereby a product sold by appellant was stated to be less efficient as a gasoline saver than appellant claimed it to be. The product in question was known as an "Econo-jet" and was a carburetor needle with a hole in its center that allowed extra air to be introduced into the carburetor so that a leaner mixture of
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