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STATE EX REL. EDMISTEN v. J. C. PENNEY CO., INC.

No. 7610SC164.

227 S.E.2d 141 (1976)

30 N.C. App. 368

STATE of North Carolina ex rel. Rufus L. EDMISTEN, Attorney General, Plaintiff, v. J. C. PENNEY COMPANY, INC., Defendant.

Court of Appeals of North Carolina.

August 4, 1976.

Attorney(s) appearing for the Case

Atty. Gen. Rufus L. Edmisten by Associate Atty. Gen. Alan S. Hirsch, Raleigh, for plaintiff-appellant.

Smith, Anderson, Blount & Mitchell by Henry A. Mitchell, Jr. and M. E. Weddington, Raleigh, for defendant-appellee.

ARNOLD, Judge.

G.S. 75-1.1 provides in pertinent part as follows:

"§ 75-1.1. Methods of competition, acts and practices regulated; legislative policy.—(a) Unfair methods of competition and unfair or deceptive acts or practices in the conduct of any trade or commerce are hereby declared unlawful. (b) The purpose of this section is to declare, and to provide civil legal means to maintain, ethical standards of dealings between persons engaged...

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