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FORD MOTOR CO. v. F. T. C.

Nos. 75-1041, 75-1043.

547 F.2d 954 (1976)

FORD MOTOR COMPANY, Petitioner, v. FEDERAL TRADE COMMISSION, Respondent. J. WALTER THOMPSON COMPANY, Petitioner, v. FEDERAL TRADE COMMISSION, Respondent.

United States Court of Appeals, Sixth Circuit.

Decided June 21, 1976.

On Motion for Reconsideration December 10, 1976.

Attorney(s) appearing for the Case

Robert L. Wald, Philip Elman, Keith S. Watson, Wald, Harkrader & Ross, Thomas C. Mathews, Jr., Washington, D. C., Hugh P. Connell, John Byron Hackett, New York City, for petitioner in No. 75-1041.

Robert L. Wald, Philip Elman, Keith S. Watson, Wald, Harkrader & Ross, Thomas C. Mathews, Jr., Washington, D. C., for petitioner in No. 75-1043.

Calvin J. Collier, Gerald Harwood, Mark W. Haase, Gen. Counsel, Federal Trade Commission, Washington, D. C., for respondent in Nos. 75-1041 and 75-1043.

Before EDWARDS, CELEBREZZE and McCREE, Circuit Judges.

EDWARDS, Circuit Judge.

These are consolidated petitions filed by the Ford Motor Company and J. Walter Thompson Co., its advertising agency, to review and set aside certain "consent" cease and desist orders entered by the Federal Trade Commission against both concerns. The underlying actions were brought by complaints issued under Section 5(b) of the Federal Trade Commission Act, 15 U.S.C. § 45(b) (1970), involving alleged unfair advertising of Ford Division...

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