PMP ASSOCIATES, INC. v. THE HEARST CORP.


366 Mass. 600 (1975)

321 N.E.2d 920

PMP ASSOCIATES, INCORPORATED vs. THE HEARST CORPORATION.

Supreme Judicial Court of Massachusetts, Suffolk.

January 6, 1975.


Attorney(s) appearing for the Case

Robert J. Ciolek for the plaintiff.

Gerald May (Michael T. Gengler with him) for the defendant.

Present: TAURO, C.J., QUIRICO, BRAUCHER, KAPLAN, & WILKINS, JJ.


TAURO, C.J.

This suit, brought pursuant to G.L.c. 93A, § 11, and the general equity power of the court, c. 214, § 1, arises out of the defendant's refusal to accept the plaintiff's advertising for publication in its newspaper. The plaintiff, contending that the defendant's action constitutes an unfair practice made unlawful by c. 93A, appeals from an interlocutory decree sustaining the defendant's demurrer and from a final decree dismissing its bill.

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