Plaintiff's assignor, Sheepshead Typographers, Inc., (Typographers), was engaged in the business of typesetting. Typographers' work required completing printing orders on a deadline basis. Typographers had five older linotyping machines and were seeking to have them repaired. Mergenthaler Linotype Company (Mergenthaler) was made aware of the nature of Typographers' work and recommended to it the purchase of a "Linofilm" unit rather than repair of the older units. A demonstration...
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