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NATIONAL BROADCASTING CO., INC. v. NANCE

Nos. 35239, 35237.

506 S.W.2d 483 (1974)

NATIONAL BROADCASTING CO., INC. and Columbia Broadcasting System, Inc., Plaintiffs-Appellants, v. Donald Ray NANCE et al., Defendants-Respondents.

Missouri Court of Appeals, St. Louis District, Division Two.

Motion for Rehearing or Transfer Denied March 8, 1974.

Attorney(s) appearing for the Case

Kohn, Shands, Elbert, Gianoulakis & Giljum, Alan C. Kohn and Thomas J. Frawley, St. Louis, for plaintiffs-appellants.

Hanks & Taylor, Claude Hanks, Clayton, for defendants-respondents.

CLEMENS, Judge.

"Unfair competition is a species of commercial hitchhiking which the law finds offensive, and, therefore, prohibits. The law of unfair competition is but a reaffirmation of the rules of fair play. It aims to effect honesty among competitors by outlawing all attempts to trade on another's reputation—it gives the crop to the sower and not to the trespasser. In so doing it strives to protect the buying public from deception." Better Business Bureau...

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