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STATE v. AUTOMATIC MERCHANDISERS

No. 437.

64 Wis.2d 659 (1974)

221 N.W.2d 683

STATE, Respondent, v. AUTOMATIC MERCHANDISERS OF AMERICA, INC., and others, Appellants.

Supreme Court of Wisconsin.

Decided October 1, 1974.

Attorney(s) appearing for the Case

For the appellants there was a brief by Robert H. Friebert, attorney, and Samson, Friebert, Sutton, Finerty & Burns of counsel, all of Milwaukee, and oral argument by Thomas W. St. John, of Milwaukee.

For the respondent the cause was argued by Bruce A. Craig, assistant attorney general, with whom on the brief was Robert W. Warren, attorney general.

HANLEY, J.

The sole issue presented on this appeal is whether or not sec. 100.18 (1), Stats., applies to oral representations made in private conversations to prospective purchasers of the defendants' products.

Although sec. 100.18 (1), Stats., was enacted by the legislature in 1925, this is the first time this court has been asked to interpret its provisions on the particular issue presented. The only interpretation which has been given to the statute is...

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