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DOLLAR A DAY RENT A CAR SYS. v. MT. STATES TEL. AND TEL. CO

No. 1 CA-CIV 2118.

22 Ariz. App. 270 (1974)

526 P.2d 1068

DOLLAR A DAY RENT A CAR SYSTEMS, INC., a corporation, Appellant, v. The MOUNTAIN STATES TELEPHONE AND TELEGRAPH COMPANY, a corporation, and American Telephone and Telegraph Company, a corporation, Appellees.

Court of Appeals of Arizona, Division 1, Department B.

Rehearing Denied November 6, 1974.

Attorney(s) appearing for the Case

Snell & Wilmer, by Mark Wilmer, Kenneth R. Reed, Warren E. Platt, Phoenix, for appellant.

Fennemore, Craig, von Ammon & Udall, by Roger C. Mitten, Michael Preston Green, Phoenix, for appellees.

OPINION

EUBANK, Judge.

This appeal raises the question of whether the telephone company as a public utility can regulate the content of advertisements in its classified directory, and if so, whether advertisements under the name "Dollar A Day Rent A Car Systems" constitute price advertising which the telephone company may properly refuse.1

Appellant, Dollar A Day Rent A Car...

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