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N. VAN DYNE ADV. AGCY., INC. v. UNITED STATES POSTAL SERV.

No. 73 Civ. 4584.

371 F.Supp. 1373 (1974)

N. VAN DYNE ADVERTISING AGENCY, INC., d/b/a Soberin Aids Co., Plaintiff, v. UNITED STATES POSTAL SERVICE et al., Defendants.

United States District Court, S. D. New York.

January 15, 1974.

Attorney(s) appearing for the Case

Bass & Ullman, New York City, for plaintiff.

Paul J. Curran, U. S. Atty., S. D. N. Y., New York City, for defendants; Gerald A. Rosenberg, Asst. U. S. Atty., of counsel.

OPINION

EDWARD WEINFELD, District Judge.

The plaintiff brings this action to enjoin the defendant (hereafter the Postal Service) from enforcing a mail stop order which denied mail privileges to "Soberin Aids," a product advertised by plaintiff as allegedly helpful to "break the drinking cycle." Soberin Aids consists of syrup of ipecac, an emetic which usually induces nausea, followed by vomiting. Plaintiff has advertised "Soberin Aids" in magazines and solicited...

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