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CARLSON v. COCA-COLA COMPANY

No. 26842.

483 F.2d 279 (1973)

Dorothy CARLSON et al., Appellants, v. The COCA-COLA COMPANY, a Delaware corporation, and Glendenning Companies, Inc., a Connecticut corporation, Appellees.

United States Court of Appeals, Ninth Circuit.

As Amended August 20, 1973.

Attorney(s) appearing for the Case

John E. Hill (argued), Melvin M. Belli, Robert L. Lieff of Belli, Ashe, Ellison, Choulos & Lieff, San Francisco, Cal., for appellants.

John N. Hauser (argued), Charles F. Preuss (argued), James L. Hunt, Robert L. Maines of McCutchen, Doyle, Brown & Enersen, San Francisco, Cal., for appellees.

Before ELY and HUFSTEDLER, Circuit Judges, and SOLOMON, District Judge.

OPINION

ELY, Circuit Judge:

Acting individually and, purportedly as class representatives, appellants initiated this action against The Coca-Cola Company for damages. The complaint alleged that Coca-Cola had engaged in a nationwide promotional game, Big Name Bingo, that was deceptively structured to deprive many participants of prize money to which they were allegedly entitled under the rules of the game. Under...

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