FRIENDLY, Chief Judge:
Since 1868 plaintiff A. T. Cross Company (Cross) has been selling, with increasing success, mechanical pens and pencils bearing its trademark CROSS. The mark has been registered in the principal register of the Patent Office. Whether or not its quality as a surname made it ineligible for registration on the principal as distinguished from the supplemental register, cf. 15 U.S.C. § 1052 (e)(3); Kimberly-Clark Corp. v. Marzall,
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