It is alleged in said cause of action: that on March 30, 1968 appellant, as franchise seller, entered into a contract with Howington, Simon and Callaway wherein he sold a dance studio franchise to said persons, together with the right to use the name "Fred Astaire Dance Studios" and the reputation attached thereto; that said three assigned the franchise to Fleetwood Dance Studio, Inc.; that in 1969 respondent entered into three contracts with Fleetwood for dance lessons paying...
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