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MATTER OF JACOVES LIQUORS, INC. v. STATE LIQUOR AUTH.

30 A.D.2d 820 (1968)

In the Matter of Jacoves Liquors, Inc., Petitioner, v. State Liquor Authority, Respondent

Appellate Division of the Supreme Court of the State of New York, Second Department.

July 8, 1968

Determination annulled, on the law, without costs. No questions of fact have been considered.

In our opinion, petitioner did not publicize "the price" (Alcoholic Beverage Control Law, § 105, subd. 19) of liquor by newspaper advertisements such as "22% OFF Save over 1.20 QUART", "save more than 22%", and "SAVE OVER $4 on 3 Pack". Potential customers could not know what the price was, what the cost was or the amount of money they would have to spend until they...

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