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ADVANCE SERVICE, INC. v. GENERAL TELEPHONE CO. OF FLA.

No. 6386.

187 So.2d 660 (1966)

ADVANCE SERVICE, INC., a Florida Corporation, Appellant, v. GENERAL TELEPHONE COMPANY OF FLORIDA, a Florida Corporation, Appellee.

District Court of Appeal of Florida. Second District.

June 17, 1966.

Attorney(s) appearing for the Case

Ralph Steinberg, Tampa, for appellant.

Hugh C. Macfarlane and Brooks P. Hoyt, of Macfarlane, Ferguson, Allison & Kelly, Tampa, for appellee.

Harold B. Wahl, of Loftin & Wahl, Jacksonville, and Walton, Lantaff, Schroeder, Atkins, Carson & Wahl, Miami, amici curiae.

ALLEN, Chief Judge.

The appellant was the plaintiff below and appealed from the summary final judgment entered in favor of the General Telephone Company of Florida, a Florida corporation, the defendant below.

A representative of the defendant corporation solicited advertising in the yellow pages of the telephone directory. Listed on the printed application for directory advertising were several different headings under which the plaintiff requested his advertisements...

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