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FORD MOTOR COMPANY v. LONON

398 S.W.2d 240 (1966)

FORD MOTOR COMPANY et al. v. Glenn LONON.

Supreme Court of Tennessee.

January 5, 1966.

Attorney(s) appearing for the Case

Everett Gibson, Memphis, for Ford Motor Co., Armstrong, McCadden, Allen, Braden & Goodman, Memphis, of counsel.

L.W. Morgan, and C. Thomas Hooper, III, Brownsville, for Haywood Tractor Co.

Lyle Reid, Brownsville, for Glenn Lonon.

BURNETT, Chief Justice.

The plaintiff, a farmer, needed a large tractor which would carry a four row planter and cultivator, and which would have live power take-off and other specific features. Since he had used tractors manufactured by the defendant Ford Motor Company almost exclusively in the past and found them satisfactory, he visited the Ford dealerships in Brownsville and in Jackson. At each of these places he obtained sales literature in the form of a brochure...

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