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RILEY v. GENERAL MILLS, INC.

No. 14917.

346 F.2d 68 (1965)

Helen RILEY, Executrix of the Estate of Bernard A. Riley, Deceased, and William E. Edgeworth, Individually and Trading as Riley & Edgeworth, a Partnership, v. GENERAL MILLS, INC., Appellant.

United States Court of Appeals Third Circuit.

Decided May 5, 1965.

As Amended May 25, 1965.

Attorney(s) appearing for the Case

H. Francis DeLone, Dechert, Price & Rhoads, Philadelphia, Pa. (Norma L. Shapiro, Philadelphia, Pa., on the brief), for appellant.

William J. Toy, Philadelphia, Pa. (Walter B. Gibbons, Philadelphia, Pa., on the brief), for appellees.

Before McLAUGHLIN, STALEY and HASTIE, Circuit Judges.

HASTIE, Circuit Judge.

This controversy is the aftermath of an unsuccessful scheme to promote the sale of the defendant's gingerbread mix by offering purchasers of this product an opportunity to acquire school child accident insurance through applications enclosed in the mix packages. The plaintiffs, appellees here, are the insurance agents who at the suggestion of defendant's advertising agency undertook the formulation and...

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